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The One-Job ROI Calculator

What is a single additional premium project worth?

Marketing math, the honest way

Most trades think about marketing as a cost. Premium businesses think about it as the price of one question: what is a single additional high-end project worth to me? Drag the sliders — your numbers, your math.

New revenue / year

$120,000

New gross profit / year

$42,000

Return on a Build

2.87.0×

vs. $6,000$15,000 investment

At these numbers, a single year pays for the entire engagement several times over. The real question isn’t the cost of fixing your presence — it’s the cost of leaving it as is.

Why presence pays differently than ads

An ad stops working the moment you stop paying for it. A brand film, a project story, a premium website — those keep working every time a referral looks you up, for years. That’s why the foundation comes first: traffic sent to a weak presence is the most expensive marketing there is.

Pro Tip

Where do the “additional projects” come from? Mostly from referrals you already generate — the ones who looked you up and quietly moved on. Recovering even a fraction of those is usually worth more than any new lead channel.

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