The One-Job ROI Calculator
What is a single additional premium project worth?
Marketing math, the honest way
Most trades think about marketing as a cost. Premium businesses think about it as the price of one question: what is a single additional high-end project worth to me? Drag the sliders — your numbers, your math.
New revenue / year
$120,000
New gross profit / year
$42,000
Return on your investment
—
drag your quote in above
Drag what you’d invest to the number you were quoted, and this works out the return.
Why presence pays differently than ads
An ad stops working the moment you stop paying for it. A brand film, a project story, a premium website — those keep working every time a referral looks you up, for years. That’s why the foundation comes first: traffic sent to a weak presence is the most expensive marketing there is.
Pro Tip
Where do the “additional projects” come from? Mostly from referrals you already generate — the ones who looked you up and quietly moved on. Recovering even a fraction of those is usually worth more than any new lead channel.
Keep reading
- ScriptThe Testimonial Capture Script
- TemplateThe 30-Day Content Calendar for Trades
- GuideWhy Your Best Work Has a $400 Website
Ready to put this to work? See how we do it for you — or find your trade and market.
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