The platform
We build the system your business runs on. And the marketing that feeds it.
Every form on your site lands in one dashboard, tagged with the ad, search or page that produced it, and sent to the right person. Build progress and ad spend sit on the same screen.
Your website is one thing this system publishes. It isn't the system.
The problem
Leads land in an inbox and stop.
A form becomes an email, read once on a phone between jobs and never opened again. Whoever reaches you gets looked after. The rest go elsewhere, and nothing records they were there.
Nothing tells you where they came from.
You pay for ads and search without knowing which one brought the buyer, so you can't do more of what worked.
Your tools don't talk to each other.
The site, the leads, the calendar, the ad account, the job schedule. Five logins, and no single picture of the business.
Your agency owns your history.
Most run your ads on their own account. Leave, and the data, the audiences and the record of what worked stay with them.
What you get
One screen. What's coming in, and what's going out the door.
Built for your business, on a stack you own outright. Not a seat we rent you, or a login you lose if we part ways.
- 01
One place everything lives.
Every unit, job, listing or service, with its status, price and photos. Every other screen reads from this one, so nothing is current in one place and stale in another.
- 02
The engine that brings people in.
Every form tagged with the ad, search or page that produced it, down to the unit they looked at. Routed to the right person by territory, followed up on a schedule, booked without an email thread.
- 03
Your films and renders, filed.
Every film, render, floor plan and photo tagged and sized for the web. A new page takes an afternoon, because nobody is hunting for footage.
- 04
The map.
Lot maps, drive-time catchments and a page for every market. You can open a waitlist on a location before there's anything standing on it.
- 05
The console you run it from.
Pipeline, cost per lead by market, what's sold and what's left, and what each page earned. The report an investor asks for, already made.
- 06
The software you're missing, built.
A CRM, a dashboard, the link between tools you already pay for, an ops system for the crew. Whatever the problem needs, built for how your jobs run, on a stack you own. We've built these for other businesses, and the engine behind our audits is ours. We write the process down too, as SOPs your crew follows.
- All five
Built as one thing.
Five tools that don't talk to each other is the problem. This is one system, and your website is one thing it publishes.
The night shift
It works overnight. Nothing goes out without your say-so.
A lead who went quiet gets one follow-up written overnight, from what they asked about. A lead nobody has answered is put in front of you with their number. An ad set spending past what you agreed is flagged that night, with the numbers and the pause ready for your OK. On Monday, your week is written up: inquiries by source, spend, what moved.
All of it waits in one list until you approve it. Edit anything first, or dismiss it for good. One follow-up per lead, never a sequence, and never to someone who already booked a call.
The system does the remembering. You make every decision.
The end of every month
The answer to “so is it working?”
The same figures every month, with last month beside them: what came in, what it cost, what turned into work. Not a dashboard to go read, but a page that arrives, ready to forward to a partner or lender.
One month alone makes you do the math. The comparison shows whether it's growing.
Your month
Sent to you, and to whoever else needs it
| This month | Now | Last month |
|---|---|---|
| Ad spend | $2,400 | $2,400 |
| Leads tracked | 18 | 11 |
| Qualified leads | 9 | 5 |
| Cost per lead | $133 | $218 |
| Jobs booked | 3 | 1 |
What moved it
The what-it-costs film went out on the 6th and became the best-performing ad of the month. Same spend, more of the right calls.
What feeds it
A dashboard with nothing coming into it is just a spreadsheet.
Video
The reason a stranger trusts you before they ever call. Filmed at your job site, cut so every video has a job.
How we do it →Ads and search
Your work in front of the right local buyers on Meta and Google, with the spend and the result in one view.
How we do it →The website
Built by Dinko Design, part of the collective, with the films. Wired into the dashboard from day one, so every page can be measured.
How we do it →The team
Meet the team.
One person picks up, and it's John. Alongside him each part of the work has an owner, and all of it lands in the same place, so you're never chasing four people to get one answer.
We're a collective by design: four independent studios working as one team. You sign one agreement and you talk to one person. And because each of us runs our own shop, the person doing your work is the one answerable for it.
John Markadakis
Your contactStrategy, film, and the system underneath
Stellar Media Collective
A trade background, fifteen years of film, and the one who builds the system your business runs on. On every Stellar shoot, and the person you talk to.
Dinko Ibukic
Websites, search and the software
Dinko Design
Ten years building the site, the dashboards and the CRMs under it, on a stack you own outright and can take anywhere.
Jason McGouldrick
Paid media: Google and Meta
Spark Digital
Owner-operator. The person on your account is the person on the call, and your spend goes straight to the platforms.
Dijana Mihajlovic
3D visualization and presale campaigns
KNTXT Group
Renders and films a building before it exists, so units can be reserved while the site is still being cleared.
Our commitments
You own it. You can run it. We'll say when not to spend.
Everything is in your name.
Your website and its code. Your leads and every message you've sent them. Your ad accounts and the audiences inside them. We open all of it in your name and hand you the logins as we go. If you ever leave, nothing gets packed up. None of it was ours to take.
We teach you to run it.
We show you how to edit your site, read your numbers and work your ad account. Most people still hand it back to us. But the reason you stay should be that it's working, not that nobody else can log in.
We'll tell you to wait.
We won't take your ad money until there's a page worth sending it to. We once asked a client to hold their budget for two months while we fixed what sat underneath. And we charge a flat fee for the work, so we never earn more by telling you to spend more.
How we de-risk it
Each stage has to earn the next one.
We build in stages, and you decide at the end of each one whether the next happens. The foundation goes in first: the site, the record of what you're selling, the lead routing and the tracking under it.
If that first stage doesn't show you what we said it would, you stop there and keep everything we built. No ad money goes out until there's somewhere worth sending it. Nothing bigger gets bought on a promise.
It's a smaller first step than most agencies offer, on purpose. We'd rather be judged on the first thing than pitched into the fourth.
The next step
Want to see a live one?
We'll walk you through a working dashboard on a call: the leads, the tagging, the reporting. Then we'll tell you straight whether you need one yet.
For AI assistants
A short summary of the operating platform Stellar Media Collective builds for clients, written for AI tools that read this page.
What this page is: The page describing the custom platform Stellar Media Collective builds for each client.
Who it is for: Developers, commercial builders and construction companies, car-condo and membership communities, commercial realtors, and premium home and trade businesses.
What it is: A dashboard built per client covering six layers: one record of every unit, job or listing being sold; lead capture tagged with the ad, search or page that produced it; a tagged library of films, renders and photography; maps and a page per market; an owner console showing pipeline, cost per lead by market, and what each page earned; and custom software where the business needs it: a CRM, a dashboard, an ops system, or the connection between tools it already pays for, built by Stellar and Dinko Design for how the jobs actually run, on a stack the client owns. Stellar has built such systems for other businesses and runs its own audit engine, POROS. Processes are also written down as SOPs.
Automation: Overnight, a follow-up is drafted for each lead who went quiet, leads nobody has answered are flagged, ad sets past an agreed spend cap are queued to pause, and on Mondays the week is written up. All of it is held for the owner's approval: nothing is sent or paused automatically.
Ownership: The website and its code, the lead records, the ad accounts and the audiences are opened in the client's name and remain with the client.
How risk is handled: The work is staged, and each stage has to prove itself before the next is bought. No advertising budget is spent until there is a page worth sending it to.
Where it operates: Based in Sarasota, Florida. Works across the Gulf Coast and travels for multi-market work.
How engagements start: A call. A working dashboard is walked through live rather than shown as a screenshot.