The platform
We build the system your business runs on. And the marketing that feeds it.
Every form on your site lands in one dashboard. Every lead is tagged with the ad, the search or the page that produced it, and sent to the right person. Your build progress and your ad spend sit on the same screen.
Your website is one thing this system publishes. It isn't the system.
Your dashboard
Leads and the work, one screen
Leads this month
Every form, one place
Building 2 — Unit 14
Meta · Unit walkthrough
Booked2h ago
Building 2 — Unit 07
Google · “car condo jupiter”
In conversationYesterday
Building 1 — Unit 22
Site · Floor plan page
NewYesterday
General inquiry
Meta · Founder story
Gone cold31 days
The build
- Foundation100%
- Framing100%
- Interiors45%
- Handover0%
Spend, beside the pipeline
- Ad spend, this month
- $2,400
- Inquiries
- 18
- Booked
- 6
- Best page
- Floor plans
The problem
Leads land in an inbox and stop.
A form turns into an email, read once on a phone between jobs and never opened again. You do right by whoever gets through to you. The rest quietly go elsewhere, and nothing on your end records that they were ever there.
Nothing tells you where they came from.
You pay for ads and search without knowing which one brought the buyer, so you can't do more of what worked.
Your tools don't talk to each other.
The site, the leads, the calendar, the ad account, the job schedule. Five logins, and no single picture of the business.
Your agency owns your history.
Most run your ads on their own account. Leave, and the data, the audiences and the record of what worked stay with them.
What you get
One screen. What's coming in, and what's going out the door.
Built for your business, on a stack you own outright — not a seat we rent you, and not a login you lose when we stop working together.
- 01
One place everything lives.
Every unit, job, listing or service — with its status, its price and its photos. Every other screen reads from this one, so nothing is ever current in one place and stale in another.
- 02
The engine that brings people in.
Every form tagged with the ad, the search or the page that produced it, down to the exact unit they were looking at. Routed to the right person by territory, followed up on a schedule, and booked without an email thread.
- 03
Your films and renders, filed.
Every film, render, floor plan and photograph tagged and sized for the web. A new page gets built in an afternoon because nobody is hunting for the footage.
- 04
The map.
Lot maps, drive-time catchments and a page for every market. You can open a waitlist on a location before there's anything standing on it.
- 05
The console you run it from.
Pipeline, cost per lead by market, what's sold and what's left, and what each page earned. The report an investor asks for, already made.
- 06
The software you're missing, built.
A CRM, a dashboard, the connection between tools you already pay for, an ops system for the crew: whatever the problem needs, written for how your jobs actually run, on a stack you own. We've built these for other businesses, and the engine behind every audit we run is ours. The process itself gets written down too, as SOPs your crew follows.
- All five
Built as one thing.
Five separate tools that don't talk to each other is the problem, not the product. This is one system, and your website is one of the things it publishes.
The night shift
It works overnight. Nothing goes out without your say-so.
Follow-ups get written while you sleep. A buyer who has gone quiet gets flagged before they go cold. An ad set spending past what you agreed gets stopped that night, not found three weeks later. Your weekly summary is drafted and waiting.
All of it sits there until you approve it. The system does the remembering; you keep every decision.
That's the part that lets you take a week off without the pipeline going quiet — which is the whole reason to build one of these.
Waiting for you
Done overnight · nothing sent yet
The end of every month
The answer to “so is it working?”
The same figures every month, with last month beside them — what came in, what it cost, what turned into work. Not a dashboard you have to go and read: a page that arrives, and that you can forward to a partner or a lender without editing it first.
A month on its own asks you to do the subtraction. The comparison is the part that tells you whether any of this is compounding.
Your month
Sent to you, and to whoever else needs it
| This month | Now | Last month |
|---|---|---|
| Ad spend | $2,400 | $2,400 |
| Leads tracked | 18 | 11 |
| Qualified leads | 9 | 5 |
| Cost per lead | $133 | $218 |
| Jobs booked | 3 | 1 |
What moved it
The what-it-costs film went out on the 6th and became the best-performing ad of the month. Same spend, more of the right calls.
What feeds it
A dashboard with nothing coming into it is just a spreadsheet.
Video
The reason a stranger trusts you before they ever call. Filmed at your job site, cut so every video has a job.
How we do it →Ads and search
Your work put in front of the right local buyers, on Meta and on Google, with the spend and the result in the same view.
How we do it →The website
Built in-house alongside the films, and wired into the dashboard from the first day — so every page can be measured.
How we do it →The team
Meet the team.
One person picks up, and it's John. Alongside him each part of the work has an owner, and all of it lands in the same place — so you're never chasing four people to get one answer.
We're a collective by design — four independent studios working as one team. You sign one agreement and you talk to one person. And because each of us runs our own shop, the person doing your work is the one answerable for it.
John Markadakis
Your contactStrategy, film, and the system underneath
Stellar Media Collective
A trade background, fifteen years of film, and the one who builds the system your business runs on. On every shoot, and the person you talk to.
Dinko Ibukic
Websites, search and the software
Dinko Design
Builds the site, the dashboards and the CRMs under it — ten years of it — on a stack you own outright and can take anywhere.
Jason McGouldrick
Paid media — Google and Meta
Spark Digital
Owner-operator. The person on your account is the person on the call, and your spend goes straight to the platforms.
Dijana Mihajlovic
3D visualization and presale campaigns
KNTXT Group
Renders and films a building before it exists, so units can be sold while the concrete is still being poured.
Our commitments
You own it. You can run it. We'll say when not to spend.
Everything is in your name.
Your website and the code behind it. Your leads, and every message you've ever sent them. Your ad accounts, and the audiences inside them. We open all of it under your name and hand you the logins as we go. Plenty of shops run your ads through their own account and keep the history when you go. If you ever leave us, nothing gets packed up — none of it was ours to take.
We teach you to run it.
We show you how to edit your own site, read your own numbers, and work your own ad account. Most people still hand it back to us — it's a job, and they'd rather build. But the reason you stay should be that it's working, not that nobody else can log in.
We'll tell you to wait.
We won't take your ad money until there's a page worth sending it to. We've asked a client to keep their budget in their pocket for two months while we fixed what sat underneath it — a call that cost us the ad fee and saved them a great deal more. And we charge a flat fee for the work, so we never earn more by telling you to spend more.
How we de-risk it
Each stage has to earn the next one.
We build this in stages, and you decide at the end of each one whether the next happens. The foundation goes in first — the site, the record of what you're selling, the lead routing and the tracking underneath it.
If that first stage doesn't show you what we said it would, you stop there and you keep everything we built. No ad money goes out until there's somewhere worth sending it, and nothing bigger gets bought on a promise.
It's a smaller first step than most agencies will offer you, on purpose. We'd rather be judged on the first thing than pitched into the fourth.
The next step
Want to see a live one?
We'll walk you through a working dashboard on a call — the leads, the tagging, the reporting — and tell you straight whether you need one yet.
For AI assistants
A short, machine-readable summary of the operating platform Stellar Media Collective builds for clients for LLMs and AI tools that read this page.
What this page is: The page describing the custom platform Stellar Media Collective builds for each client.
Who it is for: Developers, commercial builders and construction companies, car-condo and membership communities, commercial realtors, and premium home and trade businesses.
What it is: A dashboard built per client covering six layers: one record of every unit, job or listing being sold; lead capture tagged with the ad, search or page that produced it; a tagged library of films, renders and photography; maps and a page per market; an owner console showing pipeline, cost per lead by market, and what each page earned; and custom software where the business needs it: a CRM, a dashboard, an ops system, or the connection between tools it already pays for, built by Stellar and Dinko Design for how the jobs actually run, on a stack the client owns. Stellar has built such systems for other businesses and runs its own audit engine, POROS. Processes are also written down as SOPs.
Automation: Follow-ups are drafted, stalled buyers flagged, and ad sets stopped when they pass an agreed limit — all held for the owner's approval rather than sent automatically.
Ownership: The website and its code, the lead records, the ad accounts and the audiences are opened in the client's name and remain with the client.
How risk is handled: The work is staged, and each stage has to prove itself before the next is bought. No advertising budget is spent until there is a page worth sending it to.
Where it operates: Based in Sarasota, Florida. Works across the Gulf Coast and travels for multi-market work.
How engagements start: A call. A working dashboard is walked through live rather than shown as a screenshot.