What you get
Become the name buyers pick — before price ever comes up.
Start small, see it work on your own jobs, then let the monthly engine keep the good calls coming. Here's exactly how it works — and exactly what you get.
You don't have a pricing problem. You have a looks-cheap-online problem.
Your best clients Google you before they ever call. Right now, what they find is a logo from Canva, three photos from 2019, and a page that hasn't moved in a year.
The guy charging half your price has a sharp reel and a site that looks expensive. Guess who gets the call. It was never about being the cheapest — it's about looking like the obvious choice.
How it works
What happens when you work with us.
- 1
We get on a call.
You tell us about your business and your goals.
- 2
We plan everything.
Scripts, questions, even what to wear. You never have to guess.
- 3
We show up and film.
A small studio, set up right in your space. Half a day, a full day, or more.
- 4
We cut it into short videos.
Every video has a job and a place to live.
- 5
We put them to work.
On your website, your ads, your social.
- 6
Your phone rings with better calls.
People show up already trusting you.
We film while you work. Your job site is the studio — while your crew works, we capture the real thing and film your answers right there. A busy job site means more videos, not more of your time.
The videos
Every video has a job.
We don't make “content.” Every video answers a question, kills a doubt, or shows off your best work — and every one has a home: a page on your site, your ads, your social.
Your Story video
Who you are and why people trust you.
Service videos
One video for each thing you do.
What-to-expect videos
How the job goes, step by step. So people stop worrying.
Straight answers
The questions people always ask you — answered on camera, once.
Cost & financing video
We talk about money before they're afraid to ask.
How-long-it-takes video
People want to know. Now they do.
Happy customer videos
Real customers telling their story.
Hiring video
Helps you find good people when the work picks up.
The Build Story
One real job, start to finish, turned into a short film. Your best job, selling your next one.
Social clips + photos
Cut from everything above. Fills your calendar.
The packages
Pick how deep you want to go.
Every business is a different size, so every package is scoped on your first call — the right videos, the right amount, the right number. Most people start smaller than they expect. And whatever we build, you own forever.
The Foundation
Half a day
2–3 weeks
The films that answer your buyer's first questions.
- ✓Your Brand Film — who you are and why people trust you
- ✓8 short videos — the questions you get asked every week, answered on camera
- ✓A photo set for your site and socials
- ✓Ad versions cut and ready to run
- ✓Every video placed where it belongs on your site
Everything we make — footage, photos, your message — carries into Momentum. You never pay twice for the same work.
Momentum
Half a day, every month
Monthly · 90-day initial run
8 short videos and 1 long one. Every month.
- ✓8 short videos every month — 2 of them built as ads
- ✓1 long video every month — see the rotation below
- ✓We film half a day, once a month, at your job site
- ✓Everything posted for you — you never go quiet
- ✓Your ads written, cut, launched and managed
- ✓New ad versions monthly — we retire what tires out
- ✓One report a month: your leads, your numbers, what's working
Market Leader
One day, two sites, every month
Monthly · 90-day initial run
When someone looks you up — nothing left to doubt.
- ✓Everything in Momentum, at double the output
- ✓16 short videos and 2 long videos every month — 4 of them built as ads
- ✓One shoot day a month, split across two sites — a fresh scene either side of lunch
- ✓Campaigns for each service you want to sell, not just one
- ✓A Build Story each quarter — one real job, start to finish
- ✓A hiring video when you need to grow the crew
- ✓Priority scheduling — you pick the dates first
Every package, no matter the size
Animated captions & motion graphics
The sharp, modern edits people actually watch — not a slideshow with music under it.
Two rounds of changes
You see a first cut, you tell us what to fix, we lock it. No nickel-and-diming.
The files are yours
Raw footage and working files, handed over. You own everything we shoot, forever.
It doesn't expire
The questions buyers ask don't change, so the library keeps working all year and beyond — you film it once.
Add-ons — on any package
Additional shoot day
Client testimonial capture
Project case study
Paid ad creative package
Email sequence (1-month drip)
Your ad budget goes straight to Meta — never to us, never marked up. $1,500 a month is the floor we'll work to; higher-ticket trades (roofing, pools, full remodels) need $2,500–$4,000 to get out of the noise. We agree the number before anything runs, and the guarantee holds as long as it stays there.
The destination
Then keep it rolling on Momentum.
When your first videos run out, most owners don't want to go quiet again. That's what Momentum is for: we come back every month, film your real jobs, keep your posts going, and keep your ads running. Ads aren't a two-week experiment — it takes about 90 days of steady content and spend to hit stride. Give it that, and “where'd you come from?” turns into “everybody knows you.”
8 short videos every month — 2 of them built as ads
1 long video every month — see the rotation below
We film half a day, once a month, at your job site
Everything posted for you — you never go quiet
Your ads written, cut, launched and managed
New ad versions monthly — we retire what tires out
One report a month: your leads, your numbers, what's working
One extra job a year usually pays for Momentum several times over — run your own numbers below.
Fair warning: if we do our job, you get a better problem — too much work. You'll be thinking about hiring and keeping up, not whether the phone rings next month.
Run your numbers
It pays for itself in one job.
Type in your numbers — your profit on a job, the extra jobs a year we help you win, and what you'd put in. The math does the rest, and it usually isn't close.
Every plan is scoped on your call — set this to your quote.
2 jobs × $100,000 profit
$200,000
in extra profit a year
Put another way: one job back pays for 20 months of Momentum — before you count the rest.
Your exact plan gets scoped on the call — and the Starter's work carries into everything after it.
The proof
Don't take our word for it.
Real trades, real reviews — and you can watch the work yourself.
★★★★★
“John has a unique ability to capture the craftsmanship, attention to detail, and professionalism that goes into our work.”
Belinda Pettinato
Second-generation owner · B&B Professional Painting
★★★★★
“John is a master at what he does — behind the camera, piloting a drone, or editing a promo reel. He's been a huge asset for our company.”
Eric Ross
Speaker builder & fabrication · WAAT Audio
Our guarantee
Give it the 90-day run. If it doesn't work, we do — free.
Post the videos we make you, and keep your ads running at the budget we agree on. If you haven't hit the number we agreed by day 90 — we keep filming, editing, and running your ads free for another 90 days.
If we still haven't gotten you there, we part ways clean: you owe us nothing more, and you keep everything we've made.
Before we start we agree in writing on two things: what counts as a qualified call — someone in your service area, asking about work you actually do — and how many. A two-truck outfit and a fifteen-crew builder don't need the same number, so we set yours against what you're getting today.
Your ad budget goes straight to Meta — never to us, never marked up. $1,500 a month is the floor we'll work to; higher-ticket trades (roofing, pools, full remodels) need $2,500–$4,000 to get out of the noise. We agree the number before anything runs, and the guarantee holds as long as it stays there.
The 90-day promise
Post the videos. Keep the ads running.
Honest talk
This isn't for everyone.
We're a boutique, not a factory — and we take a limited number of clients at a time. So we're picky about fit.
We're your people if
You do high-end work — and you're tired of being price-shopped against the cheap guy
You're proud of the craft and want buyers to see it before they call
You're willing to get on camera (a face beats a logo every time)
You want a partner who stays, not a vendor who vanishes after the invoice
We're probably not if
You compete on being the cheapest — that's a different game
You want a hundred throwaway clips, not videos that actually sell
You won't show up on camera at all, in any form
Straight answers
The questions everyone asks.
How much does it cost?+
Every business is a different size, so every package is scoped on your first call — the right videos, the right amount, the right number. Most people start smaller than they expect. And whatever we build, you own forever. The Foundation is the easy first step — and everything it builds carries straight into any bigger package, so you never pay twice for the same work. Get the free audit, and we'll tell you the right size and one honest number on the call.
Why start so small?+
Because you shouldn't have to take a leap of faith. The Foundation lets you see the quality on your own business first. Most owners see the videos and move straight onto Momentum — where the ads get the 90-day runway they need to really perform. But that's your call, not a contract.
How much of my time does this take?+
Less than you think. We plan everything before we arrive — scripts, questions, what to wear. On shoot day, you work and we film. On an active job site we film your answers right between takes of the real work, so a busy day means more videos, not more of your time.
How fast will I see results?+
Your Starter videos are live in a couple weeks. Leads build over time — people rarely call the first time they see you; they call the third or fourth. That's exactly why Momentum runs monthly: it compounds.
I've been burned by a videographer before. Why is this different?+
Most crews point a camera and hope. Every video we make has a job — a question it answers or a doubt it kills — and an address: the exact page, ad, or feed where it lives. We start with a free audit so there's a plan before there's a bill. And you get our 90-day guarantee.
Do I have to be on camera?+
It helps more than anything else — buyers trust a face. We make it painless and coach you through it. If you're truly not ready, we build around it and ease you in.
Start with a look under the hood — free.
We audit how you show up to a premium buyer, then tell you exactly what to fix — and which package fits. No pitch. We only take a handful of new clients at a time, so the audit is also how we see if we're a match.
Get my free audit →Not ready to talk? Grab the free guide: Why Your $80k Project Looks Like $8k Online