Poros · Built in-house
Poros is the diagnostic engine we built to score exactly how your business shows up to a premium buyer — then pinpoint what's quietly costing you clients. Proprietary, built in-house, and nothing else in trades marketing works like it.
Poros · Brand Presence Report
Sample0/40
Underrepresented — clear gaps to close.
- First impression3
- Positioning clarity2
- Project presentation3
- Visual quality2
- Trust signals3
- Founder presence1
- Content consistency3
- Path to contact2
Diagnosis before treatment
We don't guess. We diagnose, then fix.
Most agencies skip straight to selling you a video and a website, then hope it lands. Poros makes us do the opposite. It scores your entire presence across eight categories, pinpoints the specific gaps, and tells us exactly what to fix first — before a dollar is spent. No guesswork. No gut feel. A system that runs the same way every time.
How it works
Eight categories. One honest score.
Poros scores your business 1–5 in each of eight categories — a number out of 40, plus a specific, plain-English readout of what's working, what isn't, and what we'd fix first.
01
First impression
The verdict a premium buyer makes in the first three seconds — before they ever scroll.
02
Positioning clarity
Whether your market instantly understands why you're worth more than the cheap bid.
03
Project presentation
Whether your best work, online, looks like the price it actually commanded.
04
Visual quality
Photography and video that match the caliber of what you build.
05
Trust signals
The proof that you're the safe, accountable choice — reviews, faces, credentials.
06
Founder presence
Whether the owner shows up as the authority, building trust before the call.
07
Content consistency
One confident, recognizable brand everywhere you appear — not three different companies.
08
Path to contact
A clear route from 'just looking' to 'calling you' — no dead ends, no guesswork.
The moat
Why this beats hiring a freelancer with a camera.
Repeatable
The same rigorous diagnosis, every time. Your results ride on a system — not on whether you caught us on a good day.
Honest
It's a score, not a sales pitch. Poros tells you the truth about your presence — including the parts we'd have to fix.
Proprietary
We built Poros in-house over years of filming and positioning premium trades. It's not a template or an off-the-shelf tool — and no one else in your market has it.
What you get
What that does for your business.
- →You see exactly what's costing you premium clients — before you spend a dollar.
- →The fix is built on a process, so it compounds instead of fading after the shoot.
- →You stop competing on price, because your presence finally makes the value obvious.
See what Poros finds in your presence.
Free. Eight categories. A specific readout. No pitch.
Run Your Free Poros Audit →